Rules of genuine authority

1. If you have “guru” anywhere on your profile, Facebook page, website, blog, or email signature, I don’t trust your authority.

2. Valid experience – plainly and clearly stated – is the best way to establish authority.

3. Peer reviews and client recommendations are the second best way to establish authority.

4. Give me those things first, then give me links to your articles and posts and so on… Continue reading

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Quit writing open letters

Dear people writing open letters:

Please stop.

We all know that your open letters are not really letters to the “designated recipients.”

We all know that you’re really writing to us, the public, the masses, the mindless scrollers of newsfeed loops, the social media followers, and that you have thoughts. Opinions. Valuable opinions to share about this latest thing, this story, this whatever-the-hell happened.

And you… Continue reading

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