Tag Archives: Small Business

Who Are Your Most Profitable Customers?

A few days ago, we talked about the 4 questions you need to ask yourself for business success. The first question is worth looking at again: 1. Who are my most profitable customers or clients or networks or relationships? What’s tricky about this question for small/micro/home businesses and freelancers? We don’t tend to invest thousands [...]

Business Blogging Strategy: Define Your Purpose

Before you talk, know why you’re talking. If you did a good job defining your blogging audience, then your blogging purpose will, at this point, be readily apparent. And you may have in your head some statement like, “I want my blog to help people,” or “I want my blog to… Continue reading

Small Business Blog Writing that Works

Any business can have a blog, so make yours better… 1. Produce longer content. Numbered lists, short posts with big photos, a little linking and one-sentence reviews with the embedded YouTube videos: short content.  Balance the little stuff, the shallow stuff, with some big, deep, heavy, valuable, longer content. Actual articles, with good quotations and [...]