All quotes below from Small Business, BIG Vision by Adam and Matthew Toren. Read my review. 1. You need a vision, because otherwise you will burn out before you even get started. 2. Entrepreneurism isn’t for weenies. “Turning your initial vision into a viable businss has everything to do with your level of passion and [...]
annie mueller
help with your small business blogging. plus free rants about productivity.
Tag Archives: Small Business
Aug
05
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Bare Bones Guide to Writing Copy that Sells
Creative Commons License photo credit: rick
Writing copy that sells is an important part of business blogging. When you’re blogging for your small business, you want to
Get the attention of potential readers (customers) from a particular group.
Get them to read, and be interested enough to keep reading.
Get their belief in what you’re saying (promises about products, information, expertise).
Get them to act on what they now believe (sign up for mailing list, purchase product).
Jul
19
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[Key Success Factors] Have an End in Mind
Producing creative work, freelancing, starting and running your own business is difficult, demanding work. If you don’t know why you’re doing what you’re doing, you’re guaranteed to flounder and get frustrated and have more than your fair share of failures.
Jun
18
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3 Essential Steps Most Business Blogs Skip
If you just feel like blogging for the heck of it, if you don’t have enough to do in a day, if you like haphazard marketing that gives you no way to measure your return, then skip this post and do whatever.
Otherwise, though, you should take a few minutes to work through these. Save yourself some trouble.
Feb
25
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Essential Working from Home Lesson #2: Say Hi to the Team
If you’re moving from a “standard job,” you know, the kind where there are other people in the building, then becoming your own team may be the biggest adjustment you have to make in working from home. Some people will love this aspect, others will hate it. It depends on your personality, your work style, [...]
Feb
11
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What Demand Does Your Business Satisfy?
We’re talking about the 4 questions you need to ask yourself for business success, as summarized from the book How Companies Win by Dave Calhoun and Rick Kash. We just discussed the need to find your most profitable customers… which, for small businesses, freelancers, and creatives, means taking a break from the simply daily work [...]
