Mmmmarketing

Marketing experts I follow

I’m not in the marketing world as much anymore, but I have spent a good portion of my freelance career in marketing: B2B marketing, copy writing and editing, content strategy, so on.

What I’ve learned is that there are endless resources, blogs, sites, etc., giving endless amounts of information on marketing: what’s new, what’s best, what’s important, what’s trending, what’s working, what isn’t working.

You can easily spend… Continue reading

Be EXPERT

Rules of genuine authority

1. If you have “guru” anywhere on your profile, Facebook page, website, blog, or email signature, I don’t trust your authority.

2. Valid experience – plainly and clearly stated – is the best way to establish authority.

3. Peer reviews and client recommendations are the second best way to establish authority.

4. Give me those things first, then give me links to your articles and posts and so on… Continue reading