Marketing experts I follow

I’m not in the marketing world as much anymore, but I have spent a good portion of my freelance career in marketing: B2B marketing, copy writing and editing, content strategy, so on.

What I’ve learned is that there are endless resources, blogs, sites, etc., giving endless amounts of information on marketing: what’s new, what’s best, what’s important, what’s trending, what’s working, what isn’t working.

You can easily spend… Continue reading

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Simple rules, again

There is a pattern in many of my failures, my unsuccessful attempts at… whatever: I got too complicated. I created too many rules. I overwhelmed myself because the mental effort of remembering and following and tinkering with and optimizing and applying the rules was too much. The complication depleted my energy and intellectual capacity. I used up my power managing a complex system rather than doing the thing I wanted… Continue reading

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Small version first

Build a small version first.

Whatever it is.

The thing you want to do. That big thing you want to do.

There’s a small version of it, and you can build it right now.

You don’t have to be an expert to build a small version. Think of it as a model. A prototype. It’s just an experiment. Play around with it.

Tinker.

The… Continue reading

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