How to write a thing

You can’t treat writing as some mystical, mysterious, only-for-the-called-and-gifted endeavor.

Not if you want to do much of it.

If it helps, think of it as content production. Personally, I hate that term. It’s like saying meal production instead of cooking.

But if it helps, who cares.

Whatever you call it, to do more of it, break it down. Then tackle one piece at a time. Maybe… Continue reading

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Marketing experts I follow

I’m not in the marketing world as much anymore, but I have spent a good portion of my freelance career in marketing: B2B marketing, copy writing and editing, content strategy, so on.

What I’ve learned is that there are endless resources, blogs, sites, etc., giving endless amounts of information on marketing: what’s new, what’s best, what’s important, what’s trending, what’s working, what isn’t working.

You can easily spend… Continue reading

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Simple rules, again

There is a pattern in many of my failures, my unsuccessful attempts at… whatever: I got too complicated. I created too many rules. I overwhelmed myself because the mental effort of remembering and following and tinkering with and optimizing and applying the rules was too much. The complication depleted my energy and intellectual capacity. I used up my power managing a complex system rather than doing the thing I wanted… Continue reading

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