Marketing experts I follow

I’m not in the marketing world as much anymore, but I have spent a good portion of my freelance career in marketing: B2B marketing, copy writing and editing, content strategy, so on.

What I’ve learned is that there are endless resources, blogs, sites, etc., giving endless amounts of information on marketing: what’s new, what’s best, what’s important, what’s trending, what’s working, what isn’t working.

You can easily spend… Continue reading

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Simple rules, again

There is a pattern in many of my failures, my unsuccessful attempts at… whatever: I got too complicated. I created too many rules. I overwhelmed myself because the mental effort of remembering and following and tinkering with and optimizing and applying the rules was too much. The complication depleted my energy and intellectual capacity. I used up my power managing a complex system rather than doing the thing I wanted… Continue reading

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Joy is not an extra

Do you find joy in the daily processes of your regular boring life?

Yes?

Good.

No?

Why not?

Joy in the process isn’t an extra or a bonus or a maybe. It’s a basic requirement.

I’m serious. You should be, too. Joy is no laughing matter, my friend! Joy is essential. Joy is breath. Joy is energy. Joy is your birthright.

If you have… Continue reading

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Small version first

Build a small version first.

Whatever it is.

The thing you want to do. That big thing you want to do.

There’s a small version of it, and you can build it right now.

You don’t have to be an expert to build a small version. Think of it as a model. A prototype. It’s just an experiment. Play around with it.

Tinker.

The… Continue reading

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The problem with being a hero

Here’s a moment brought to you by 3 preschoolers.

My daughter and son and niece are swimming. Floatie-laden. I’m sitting beside the pool, trying to read. Suddenly: screams. Terror. Flailing arms. Splashing. Lots of splashing.

I jump up and am about to launch into the pool when I realize no one’s drowning.

The waves calm, the screams quiet, and turns out that there was a spider

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End in mind

Producing creative work, freelancing, starting and running your own business is difficult, demanding work. If you don’t know why you’re doing what you’re doing, you’re guaranteed to flounder and get frustrated and have more than your fair share of failures. Continue reading

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