- A small team who made a cool thing and now,
- Your cool thing is getting attention, your customer base is growing, and it’s really cool!
- Except that…
- You need all this content, all of a sudden. An active blog! Stuff to share on social media! White papers! FAQ! Feature descriptions! Newsletters! Regular updates!
- And everybody’s doing a bunch of jobs already.
- And you need to stay focused on maintaining that cool thing, and making it better, and maybe making more cool things.
The long-term solution is to hire someone, full-time, in-house, to manage your content needs and perhaps build their own content team.
But to do that, you need a plan for your content. You need a system.
Otherwise you’ll be paying a full-time salary for… not very much. Not right away.
You need someone to set objectives, provide training, and get the content ball rolling down the right hill.
Hi! That’s me! I’m that someone.
I am a writer with a particular skill set.
I’m good at (and experienced in)
- developing a realistic content strategy based on your product and your customers, not on SEO tactics
- creating an editorial calendar that is flexible and powerful and helps you streamline all the work that goes into content
- writing content that can come to life in various forms and explain complex/technical parts of your product to your average reader
- training your in-house person to take over content planning and creation, because that’s usually the best long-term arrangement.
The best long-term arrangement – both in terms of budget and continuity – is to have a full-time person on your team to manage your content.
My job is to bridge the gap between where you are now (which probably includes haphazard, irregular content and half-hearted efforts by people with too much other stuff to do) and where you need to be.
I set you up with a content strategy, editorial planning, and some foundational content. I help you build a system.
And when you’re ready, I’ll train your person and hand it over.
(I like cool things & I like small teams, but I get bored easy, so I also like short-duration projects.)
Get in touch for more info. I love talking to people making cool things.