Aug
05
Creative Commons License photo credit: rick
Writing copy that sells is an important part of business blogging. When you’re blogging for your small business, you want to
Get the attention of potential readers (customers) from a particular group.
Get them to read, and be interested enough to keep reading.
Get their belief in what you’re saying (promises about products, information, expertise).
Get them to act on what they now believe (sign up for mailing list, purchase product). Continue reading
Jul
25
photo credit: this lyre lark
Chances are you wear more hats than the one that says “Writer” on it. You’ve got stuff to do besides writing… As unfortunate as that is, it’s… Continue reading
Jul
21
photo credit: Wade Rockett
Writing great copy is part of business blogging. Why? Because copywriting is, at its best, good writing that moves people to take action (i.e., buy something).
These are notes from a classic for copywriters… Continue reading
Jul
20
Four days into the voyage I am the only one of our small group not retching into a bucket. Ziel made herself sick from nervousness before the ship even left the dock; Asa succumbed to the rolling of the waves by noon on the second day. Neanthe seemed fit enough, wandered the deck with me and asked questions of the crew members as I watched their movements and began to… Continue reading
Jul
13
photo credit: (matt)
Success is rarely an accident. -Stephen Kraus
Stephen J. Kraus wrote a book called Psychological Foundations of Success (which you can preview courtesy
Mar
09
Outlines help, don’t they? (Have you tried outlines? If you haven’t, then quit reading this and go read this, then come back and read this. Or go write an outline.)
Still, outlines don’t solve everything. You can have a stack of outlines and look at the first and realize you have no idea what you’re doing. This is a huge mistake. You should have taken that job
