Content, writing, and gates

There’s writing and then there’s content.

It’s an unfortunate distinction. It sets up a dichotomy that doesn’t have to be there. It creates a content versus writing situation, in which “real writers” look down on content creation as a lower, commercialized activity. This isn’t new. Real writers have always been looking down on commercial writing, then remembering they have to eat, and then rethinking their standards.

When I… Continue reading

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Clutter

a. Things you have no use for; things which are just there. Mental or physical, psychic or tangible: unnecessary, unhelpful, often harmful though in a slow, creeping, insidious way that you might not notice.

b. Different than mess. Mess is produced by making, creating, exploring, discovering, playing, working, learning… You know, living. Mess is a natural byproduct of life. Mess is the stack of books you’ve read or want… Continue reading

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Marketing experts I follow

I’m not in the marketing world as much anymore, but I have spent a good portion of my freelance career in marketing: B2B marketing, copy writing and editing, content strategy, so on.

What I’ve learned is that there are endless resources, blogs, sites, etc., giving endless amounts of information on marketing: what’s new, what’s best, what’s important, what’s trending, what’s working, what isn’t working.

You can easily spend… Continue reading

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Simple rules, again

There is a pattern in many of my failures, my unsuccessful attempts at… whatever: I got too complicated. I created too many rules. I overwhelmed myself because the mental effort of remembering and following and tinkering with and optimizing and applying the rules was too much. The complication depleted my energy and intellectual capacity. I used up my power managing a complex system rather than doing the thing I wanted… Continue reading

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