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	<title>annie mueller &#187; Marketing</title>
	<link>http://anniemueller.com</link>
	<description>help with your small business blogging. plus free rants about productivity.</description>
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		<title>The Rules of Genuine Authority</title>
		<description><![CDATA[photo credit: Emi ♫ Rule number 1: If you have &#8220;guru&#8221; anywhere on your profile, Facebook page, website, blog, or email signature, I don&#8217;t trust your authority. Rule number 2: Valid experience &#8211; plainly and clearly stated &#8211; is the best way to establish authority. Rule number 3: Peer reviews and client recommendations are the [...]]]></description>
		<link>http://anniemueller.com/2011/07/the-rules-of-genuine-authority/</link>
			</item>
	<item>
		<title>How to Use Google Ad Words Free</title>
		<description><![CDATA[Google Ad Words you should know about, but you might have avoided because 1) you&#8217;re not sure how much it costs and 2) you&#8217;re not quite sure what to do with it. Let&#8217;s solve those problems right now. First, in almost any business-related magazine (Entrepreneur, FastCompany, Inc., etc.) you&#8217;ll find a Google ad offering a [...]]]></description>
		<link>http://anniemueller.com/2010/08/how-to-use-google-ad-words-free/</link>
			</item>
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		<title>How to Make People Remember You (in a good way)</title>
		<description><![CDATA[Focusing on what matters feels like the riskiest thing to do. You want to cover all your bases: social networking, online marketing, offline marketing, direct marketing, business blog, business website, professional portfolio, texting, emails, phone calls, social clubs, new business cards. But it&#8217;s like this: You have a loaf of Wonder Bread. Those are your [...]]]></description>
		<link>http://anniemueller.com/2010/08/make-people-remember-you/</link>
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		<title>Don&#8217;t Be Tyler Florence</title>
		<description><![CDATA[Wishbone salad dressings. Professional chefs. And sell-outs. Here&#8217;s a little something to ponder about how we (as in, consumers) think. I don&#8217;t mind paying $25.99 for a cookbook full of recipes I could have gotten for free if I&#8217;d searched the Internet long enough. I like having the book. It has pretty pictures. I can [...]]]></description>
		<link>http://anniemueller.com/2010/08/dont-be-tyler-florence/</link>
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		<title>What Does Your Website Say About Your Business?</title>
		<description><![CDATA[Pssst&#8230; this is important. Which one are you? Over-Eager Beaver [Information Overload] &#8220;And here&#8217;s a three-page description of our product, and here&#8217;s a 5-page brochure with 17 case studies, and here&#8217;s 23 client testimonials, and here&#8217;s our history (7 paragraphs) and here&#8217;s a 30 minute long podcast, and all our tweets exceed the 140 character [...]]]></description>
		<link>http://anniemueller.com/2010/08/what-does-your-website-say-about-your-business/</link>
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		<title>Marketing by the Golden Rule</title>
		<description><![CDATA[Do Unto Others As You Would Have Them Do Unto You, translated into business terms: Market unto others as you would have them market unto you. What does that mean? Seth Godin, author of New York Times Best Seller &#8220;Purple Cow: Transform Your Business by Being Remarkable&#8221; (among others), put it this way in an [...]]]></description>
		<link>http://anniemueller.com/2010/08/marketing-by-the-golden-rule/</link>
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