Rule number 1: If you have “guru” anywhere on your profile, Facebook page, website, blog, or email signature, I don’t trust
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help with your SMB writing & blogging. plus free rants about productivity.
Category Archives: Marketing
Aug
23
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How to Use Google Ad Words Free
Google Ad Words you should know about, but you might have avoided because
1) you’re not sure how much it costs and
2) you’re not quite sure what to do with it.
Let’s solve those problems right now.
First, in almost any business-related magazine (Entrepreneur, FastCompany, Inc., etc.) you’ll find a Google… Continue reading
Aug
21
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How to Make People Remember You (in a good way)
Focusing on what matters feels like the riskiest thing to do.
You want to cover all your bases: social networking, online marketing, offline marketing, direct marketing, business blog, business website, professional portfolio, texting, emails, phone calls, social clubs, new business cards.
But it’s like this:
You have a loaf of Wonder Bread.
Those are your possibilities… Continue reading
Aug
19
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Don’t Be Tyler Florence
Wishbone salad dressings. Professional chefs. And sell-outs.
Here’s a little something to ponder about how we (as in, consumers) think.
I don’t mind paying $25.99 for a cookbook full of recipes I could have gotten for free if I’d searched the Internet long enough. I like having the book. It has pretty pictures. I can flip through the… Continue reading
Aug
17
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What Does Your Website Say About Your Business?
Pssst… this is important.
Which one are you?
Over-Eager Beaver [Information Overload]
“And here’s a three-page description of our product, and here’s a 5-page brochure with 17 case studies, and here’s 23 client testimonials, and here’s our history (7 paragraphs) and here’s a 30 minute long podcast, and all our tweets exceed… Continue reading
Aug
15
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Marketing by the Golden Rule
Do Unto Others As You Would Have Them Do Unto You, translated into business terms: Market unto others as you would have them market unto you.
What does that mean? Seth Godin, author of New York Times Best Seller “Purple Cow: Transform Your Business by Being Remarkable” (among others)… Continue reading
