Category Archives: Freelancing

What Demand Does Your Business Satisfy?

We’re talking about the 4 questions you need to ask yourself for business success, as summarized from the book How Companies Win by Dave Calhoun and Rick Kash.

We just discussed the need to find your most profitable customers… which, for small businesses, freelancers, and creatives, means taking a break from the simply daily work of keeping the business going and the work flowing. It means taking… Continue reading

Who Are Your Most Profitable Customers?

A few days ago, we talked about the 4 questions you need to ask yourself for business success.

The first question is worth looking at again:

1. Who are my most profitable customers or clients or networks or relationships?

What’s tricky about this question for small/micro/home businesses and freelancers? We don’t tend to invest thousands of dollars in market research, customer profiles, and other information gathering that would… Continue reading

The Pack Mentality

50% of our personality is determined by genetics; the other 50% is determined by…

Nurture. (Nope.) Circumstances. (Nope.)

Peers.

Yep.

At least that’s what Marcus says, in his book, and I don’t think he’s making it up. (Studies, research, formal stuff like that seem to be involved here.) [Read more about that concept here.]

{Think Like an Entrepreneur} Passion to Overcome Your Weakness

This may come as a surprise to you, but if you are a freelancer then yes, my friend, you are an entrepreneur.

Fernando Trias de Bes wrote The Little Black Book of Entrepreneurship, in which he talks about choosing your market sector:
“Going into a sector you don’t know reduces your odds of success. Why? Because you don’t know when you’re not playing by the rules.”

Work Styles: Freelancing and Writing

Your current, actual work style is how you work right now, not your ideal work style. You already have a work style established, consciously or not. Most likely it could be improved.

Become aware of your tendencies, preferences, and habits, and how they affect your productivity and the quality of your output; then you can change them to create a better style that fits your personality, your life, and… Continue reading