Rules of genuine authority

1. If you have “guru” anywhere on your profile, Facebook page, website, blog, or email signature, I don’t trust your authority.

2. Valid experience – plainly and clearly stated – is the best way to establish authority.

3. Peer reviews and client recommendations are the second best way to establish authority.

4. Give me those things first, then give me links to your articles and posts and so on… Continue reading

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Creating, copying, and being creative

To create means to make something new.

You don’t create out of thin air.

You start with raw material, which exists along some spectrum of “rawness.”

Maybe it’s a lump of clay, a bunch of words in your head, a few notes of music, or a pile of lumber. Maybe it’s a photo, a folk song, a quote, an antique chair, a pile of flour and butter, or… Continue reading

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