I’ve been reading the book “How Companies Win,” by Dave Calhoun and Rick Kash.

Kash and Calhoun share a basic premise which is that we have moved from a supply-driven economy to a demand-driven economy. Thus, in order to succeed in today’s economy, businesses need to shift the way they think, manage, organize, produce, market, and sell.

In a supply-based economy, the power and profit belonged to… Continue reading