The person who would be freakishly productive needs to quit focusing on the cut-the-costs-to-save-a-buck mentality of doing business, and embrace the one that increases production which increases value which increases sales which increases profits. Continue reading
annie mueller
help with your SMB writing & blogging. plus free rants about productivity.
Category Archives: Business Strategy
Jul
19
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[Key Success Factors] Have an End in Mind
Producing creative work, freelancing, starting and running your own business is difficult, demanding work. If you don’t know why you’re doing what you’re doing, you’re guaranteed to flounder and get frustrated and have more than your fair share of failures. Continue reading
Jul
09
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The Rules of Genuine Authority
Rule number 1: If you have “guru” anywhere on your profile, Facebook page, website, blog, or email signature, I don’t trust
Apr
27
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Do You Have What It Takes?
Being a small business owner – whether you’re a one-man shop or you’re overseeing 50 employees – is not easy, not for the faint of heart, and definitely not a sure ride to success.
While I have, and will continue, to sing the praises of small business, micro business, home business, and freelancing… Continue reading
Feb
11
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What Demand Does Your Business Satisfy?
We’re talking about the 4 questions you need to ask yourself for business success, as summarized from the book How Companies Win by Dave Calhoun and Rick Kash.
We just discussed the need to find your most profitable customers… which, for small businesses, freelancers, and creatives, means taking a break from the simply daily work of keeping the business going and the work flowing. It means taking… Continue reading
Feb
09
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Who Are Your Most Profitable Customers?
A few days ago, we talked about the 4 questions you need to ask yourself for business success.
The first question is worth looking at again:
1. Who are my most profitable customers or clients or networks or relationships?
What’s tricky about this question for small/micro/home businesses and freelancers? We don’t tend to invest thousands of dollars in market research, customer profiles, and other information gathering that would… Continue reading
