Content is great until you’re stuck coming up with fresh, relevant, helpful, valuable blog posts, day after day after day after day.
What you have to do is capture the ideas before you need them (have you ever noticed how ideas leave as soon as it’s time to brain storm?).
Here are potential idea sources… Continue reading
Creative Commons License photo credit: rick
Writing copy that sells is an important part of business blogging. When you’re blogging for your small business, you want to
Get the attention of potential readers (customers) from a particular group.
Get them to read, and be interested enough to keep reading.
Get their belief in what you’re saying (promises about products, information, expertise).
Get them to act on what they now believe (sign up for mailing list, purchase product). Continue reading
photo credit: steve_huison
Notes from Robert W. Bly’s The Copywriter’s Handbook.
Headlines, says Mr. Bly,should offer a benefit, a reward. You have to give people a
photo credit: Wade Rockett
Writing great copy is part of business blogging. Why? Because copywriting is, at its best, good writing that moves people to take action (i.e., buy something).
These are notes from a classic for copywriters… Continue reading
If you just feel like blogging for the heck of it, if you don’t have enough to do in a day, if you like haphazard marketing that gives you no way to measure your return, then skip this post and do whatever.
Otherwise, though, you should take a few minutes to work through these. Save yourself some trouble. Continue reading
The first thing to remember is that a blog post should be, essentially, like your half of a written conversation. You can keep the tone professional without being formal. Let your personality come through; let your readers know that you are a real person. The more formal you try to sound, the more you… Continue reading
Hi, I'm Annie Mueller. I'm a freelance writer, a blogger, and a general, all-around over-achiever. I love producing great pieces for editors and great content for small business owners.
