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	<title>annie mueller &#187; Blogging</title>
	<link>http://anniemueller.com</link>
	<description>help with your small business blogging. plus free rants about productivity.</description>
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		<title>When You&#8217;re Staring at a Blank Screen</title>
		<description><![CDATA[…trying desperately to think of something to blog about. …trying to sound intelligent. …trying to market your small business. …trying to build a platform. …trying to write something that will capture readers. …trying to be genuine and authentic. …trying to establish your authority. …trying to prove your expertise. …trying to get more traffic to your [...]]]></description>
		<link>http://anniemueller.com/2012/05/when-youre-staring-at-a-blank-screen/</link>
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		<title>8 Tips for Starting Your Small Business Blog Right</title>
		<description><![CDATA[photo credit: Benurs &#8211; Learning and learning&#8230; Publish a blog post a consistent number of times per week. It&#8217;s easier to make it a habit, and it&#8217;s better for your readers to know what to expect. Once a week on the same day, three times a week, five times a week, every single day… Pick [...]]]></description>
		<link>http://anniemueller.com/2012/05/8-tips-for-starting-your-small-business-blog-right/</link>
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		<title>Yes, People Will Read Your Small Business Blog</title>
		<description><![CDATA[Sometimes you're so involved in the business it's tough to stand far enough outside, look in, and see what looks interesting. You know it all, inside and out. You live it, breathe it, eat it, sleep it.]]></description>
		<link>http://anniemueller.com/2012/05/yes-people-will-read-your-small-business-blog/</link>
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		<title>How to Write a Blog Post in 15 Minutes</title>
		<description><![CDATA[photo credit: aussiegall Many times, what stops small business owners from blogging all boils down to the same excuse reason: I don&#8217;t have time. A couple of thoughts on that: First: no one has time, at least not adequate time, for all the possibilities. Second: I don&#8217;t have time, and I&#8217;m someone who writes and [...]]]></description>
		<link>http://anniemueller.com/2012/05/how-to-write-a-blog-post-in-15-minutes/</link>
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		<title>8 Reasons You Should NOT Build a Small Business Blog</title>
		<description><![CDATA[photo credit: HPUPhotogStudent The motivation does matter. If you&#8217;re thinking a blog will save your dying small business, replace a marketing strategy, or provide personal fulfillment, maybe get some therapy instead. You should NOT blog as a (sole) means of advertising and marketing. A blog can be part of your overall marketing scheme, but a [...]]]></description>
		<link>http://anniemueller.com/2011/10/8-reasons-not-to-small-business-blog/</link>
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		<title>4 Great Reasons You Should Build a Small Business Blog</title>
		<description><![CDATA[photo credit: Incase. Quit sitting on the fence, pardner. It&#8217;s time to make hay while the sun shines, or, um, build blogs while the Internet hums. You should blog to establish authority. Authority, or expertise, can set your business apart in a competitive field as the top-tier business, the one that really knows its stuff, [...]]]></description>
		<link>http://anniemueller.com/2011/10/4-great-reasons-you-should-build-a-small-business-blog/</link>
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		<title>How to Get Great Blog Post Ideas</title>
		<description><![CDATA[Content is great until you're stuck coming up with fresh, relevant, helpful, valuable blog posts, day after day after day after day.
What you have to do is capture the ideas before you need them (have you ever noticed how ideas leave as soon as it's time to brain storm?).

Here are potential idea sources...]]></description>
		<link>http://anniemueller.com/2011/10/how-to-get-great-blog-post-ideas/</link>
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		<title>Bare Bones Guide to Writing Copy that Sells</title>
		<description><![CDATA[Creative Commons License photo credit: rick
Writing copy that sells is an important part of business blogging. When you're blogging for your small business, you want to

    Get the attention of potential readers (customers) from a particular group.
    Get them to read, and be interested enough to keep reading.
    Get their belief in what you're saying (promises about products, information, expertise).
    Get them to act on what they now believe (sign up for mailing list, purchase product).]]></description>
		<link>http://anniemueller.com/2011/08/bare-bones-guide-to-writing-copy-that-sells/</link>
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		<title>Bare Bones Guide to Writing Great Headlines</title>
		<description><![CDATA[photo credit: steve_huison Notes from Robert W. Bly&#8217;s The Copywriter&#8217;s Handbook. Headlines, says Mr. Bly,should offer a benefit, a reward. You have to give people a reason to read what you&#8217;re writing. Good headlines must accomplish four things (quickly): Get attention Select the audience Deliver a complete message Draw the reader into the body copy [...]]]></description>
		<link>http://anniemueller.com/2011/07/bare-bones-guide-to-writing-great-headlines/</link>
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		<title>11 Tips for Writing Clear Copy</title>
		<description><![CDATA[photo credit: Wade Rockett Writing great copy is part of business blogging. Why? Because copywriting is, at its best, good writing that moves people to take action (i.e., buy something). These are notes from a classic for copywriters, Robert W. Bly&#8217;s The Copywriter&#8217;s Handbook. 11 tips for writing clear copy from Mr. Bly 1. Put [...]]]></description>
		<link>http://anniemueller.com/2011/07/11-tips-writing-clear-copy/</link>
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