Focusing on what matters feels like the riskiest thing to do. You want to cover all your bases: social networking, online marketing, offline marketing, direct marketing, business blog, business website, professional portfolio, texting, emails, phone calls, social clubs, new business cards. But it’s like this: You have a loaf of Wonder Bread. Those are your [...]
annie mueller
help with your small business blogging. plus free rants about productivity.
Monthly Archives: August 2010
Aug 19
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19
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Don’t Be Tyler Florence
Wishbone salad dressings. Professional chefs. And sell-outs. Here’s a little something to ponder about how we (as in, consumers) think. I don’t mind paying $25.99 for a cookbook full of recipes I could have gotten for free if I’d searched the Internet long enough. I like having the book. It has pretty pictures. I can [...]
Aug 17
Aug
17
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What Does Your Website Say About Your Business?
Pssst… this is important. Which one are you? Over-Eager Beaver [Information Overload] “And here’s a three-page description of our product, and here’s a 5-page brochure with 17 case studies, and here’s 23 client testimonials, and here’s our history (7 paragraphs) and here’s a 30 minute long podcast, and all our tweets exceed… Continue reading
Aug 15
Aug
15
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Marketing by the Golden Rule
Do Unto Others As You Would Have Them Do Unto You, translated into business terms: Market unto others as you would have them market unto you. What does that mean? Seth Godin, author of New York Times Best Seller “Purple Cow: Transform Your Business by Being Remarkable” (among others)… Continue reading
Aug 07
Aug
07
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Free Workshop: Social Media, Online Marketing for Small Biz
“Online Marketing for Small Business” workshop: Tuesday, September 21, from 7 to 9 p.m.. Get help finding the most effective and affordable ways to reach people online. From basic websites and blogging to Twitter, Google ad words, and Facebook, this workshop will help small businesses choose the right fit for online marketing, get the basics [...]
Aug 06
Aug
06
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What a Chain Saw Company Knows About Blogging
In my other life, I write about chain saws. I married into a family business. For the first year of our marriage, I worked there. I put together the newsletter, helped with the website, and sold chain saws. I never got good at starting them, myself, so I’d always hunt down one… Continue reading
