Monthly Archives: August 2010

20 Frugal Marketing Ideas for Small Business

1. Giveaways Use your website, blog, or your presence in the local community to publicize a give-away. You don’t have to have hundreds of people participate, and you don’t have to give away anything expensive. It can be a product or service you offer, or it can be something completely different, a fruit basket or [...]

Small Business Blog Writing that Works

Any business can have a blog, so make yours better… 1. Produce longer content. Numbered lists, short posts with big photos, a little linking and one-sentence reviews with the embedded YouTube videos: short content.  Balance the little stuff, the shallow stuff, with some big, deep, heavy, valuable, longer content. Actual articles, with good quotations and [...]

Are You a Crisis Creator?

Here’ an entrepreneurial epiphany moment brought o you by 3 preschoolers. [And the letter C and the number 4.] My daughter and son and niece are swimming. Floatie-laden. I’m sitting beside the pool, trying to read. Suddenly: screams. Terror. Flailing arms. I jump up and nearly jump in when I realize no one’s drowning. The [...]

Finding Your Way Through the Book Buffet

Think of a library or a bookstore as a giant book buffet, and then compare that to a huge food buffet. You can’t eat all the food at a buffet, and you don’t want to. Some is better than others. Some is tastier, some is healthier, some will make you Continue reading

Defeat, Not So Bad After All {Food for Thought, Issue 2}

“Besides the practical knowledge which defeat offers, there are important personality profits to be taken. Defeat strips away false values and makes you realize what you really want. It stops you from chasing butterflies and puts you to work digging gold.” -William M. Marston “When you make a mistake, don’t look back at it long. [...]

How to Use Google Ad Words Free

Google Ad Words you should know about, but you might have avoided because 1) you’re not sure how much it costs and 2) you’re not quite sure what to do with it. Let’s solve those problems right now. First, in almost any business-related magazine (Entrepreneur, FastCompany, Inc., etc.) you’ll find a Google… Continue reading